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Types Of Paper Shredders And How They Work


Types Of Paper Shredders And How They Work

2013.09-2016.09[25] Shanghai Sanlintang Studio Single paper painting 上海三林塘工作室 单幅纸画-48
Source: Flickr

Ever wondered how the high speed paper shredder you saw in your office worked? Or the industrial paper shredders at your factory? Ever marveled at its ability to take in large volumes of paper, oceans of information and effortlessly turn it into meaningless bits and pieces of paper scrap which have lost all ability to convey any information. And that these bits and pieces of paper scrap are what guarantees the security of your precious information, ensuring it doesn’t fall into the wrong hands and cause irrevocable damage. So how do these paper shredders really work? What keeps them going?

Papers shredders are typically manufactured in two standard configurations depending on the mechanical operation with which they cut the documents. The first type of paper shredder is the strip cut paper shredder and like the name suggests it reduces input paper into strips of finely cut paper. A single sheet of paper fed into the average sized paper shredder will be decimated into probably 15-20 strips of cut paper. This type of paper shredders have a series of parallel serrated blades mounted on a steel frame and cut the paper sequentially in a periodic motion as the paper moves on the rollers inside the paper shredder. Several industrial paper shredders manufacturers employ this type of shredding for their high speed high volume throughput paper shredders.

The second type of paper shredder is the cross cut paper shredder which has a different mechanism of shredding the document as compared to the strip cut paper shredder. In this the blades cross each other in a synchronized motion so the cuts of the paper happen cross to each other and not in parallel strips as the former case. A mechanical or electric timer inside the machine ensures that as the blades cross each other, the paper moves at the same speed so that the pieces of shredded paper are equal in size and tough to be reconstructed from. High end industrial paper shredders which have automatic feed rates and programmable shredding parameters might feature the cross cut paper shredding technique for effective and secure document shredding.

Typically if you have an effective post shredding procedure for destroying the shredded paper, then the security that the strip cut paper shredder offers you should be convenient and satisfy your requirements. On the other hand if you need to personally ensure that the document shredding process has been completely executed without compromising document security and if your volumes of paper shredding required are only moderate, then you might want to adopt the cross cut paper shredder.

Source: Flickr

If you have the time, do explore more of our site to find in-depth answers to all your document shredding needs and also some valuable resources on where to find the best deals on paper shredders on the net.

Types Of Paper In Catalog Printing


Types Of Paper In Catalog Printing

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There are many things that are important to catalog design. Your images must be sharp and appealing. Your text and even the font you use for the text is important. The cover page design and the design of your catalog’s product pages all play important roles in designing a catalog that will bring in new customers and sales.

However none of the things mentioned above are more important than the type of paper you will choose to print your catalog on. The “feel” of your catalog is important to your potential customers. The longer they have your catalog in their hands, the more product they will buy. In this article I will go over some of the many paper choices you have to print your catalog on.

First you need to decide if the cover will be the same paper as the rest of your catalog. In most cases the cover will be of heavier weight then the interior pages.

Second you will need to choose coated or uncoated paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more economical, but can still display your products well.

So you have two things to consider first, “Will it be glossy paper or not?”, “Will my cover be the same weight as the interior pages of my catalog?”

Once you have answered those two questions the next decision is what the weight of the paper will be. Most catalogs go with 60, 70, or 80 lb. weights. So it would be 60lb uncoated or coated, 70 lb. Coated or uncoated. 80 lb. Paper usually is only chosen for 80 lb. Weight and above. Also, not all paper is measured by weight. Some is measured by thickness or “points”.

Now the above is really over-simplified. There are other types of special paper you can choose from. There is textured paper, photographic paper, and other more expensive paper to choose from if you are selling a high-end or expensive product.

There are also other considerations when choosing the paper your catalog will be printed on. Such as the method of printing you are going to choose.

If you are going to have your catalog printed on a hot-set web press, then you can choose uncoated or coated paper. The heat will dry the ink as it prints your catalog. If your printer uses a cold-set web press then the ink air-dries and is absorbed into the paper. A cold-set web press cannot print on coated paper.

If your printer uses a sheet-fed press then you can choose from any of the high quality papers they have available. The same goes for printers that do digital printing.

It will depend a lot on the printer you choose. You need to find out what type of paper is available and you will want to see samples of the paper to get a better idea of which one you want to print your catalog on. Also ask your printer to suggest the different types of paper they think will be the best for your catalog.

Here is a list of some of the types of paper your printer may have available for you to choose from or may be able to order for you.

Dull Coated Paper
Matte Coated Paper
Glossy Coated Paper
Antique Paper
Vellum Paper
Wove Paper
Smooth Paper
Felt Paper
Linen Paper
Fiber-added Paper
Laid Paper

Four things determine the quality of the paper, opacity, brightness, finish, and ppi. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. It affects how your text will stand out on the pages of your catalog. Opacity is how much your ink is visible from the back of the page. If a paper is too opaque, your text and images from one page will be seen through onto another page that your customer is trying to read. The finish affects the feel of the pages and also how your images will look. The lower grade finishes produce grainier images while high quality finishes sharpen the look of your images.

Foul - Football's Alternative Paper! - April 1975 - Page 11
Source: Flickr

Ask your printer to provide you with samples or swatch booklets and a price list for printing your catalog on the various types of paper before you decide. You know what your budget is and paper is only one of the expenses you have to consider.

Top Sales Dog On The Block


Top Sales Dog On The Block

2013.09-2016.09[25] Shanghai Sanlintang Studio Single paper painting 上海三林塘工作室 单幅纸画-74
Source: Flickr

1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?

2. Packaging- Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Do you have a high enough profit margin to offer free shipping? Can you ship your products faster?
4. Benefits- Can you offer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?
5. Quality- Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?

6. Performance- Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions?
7. Features- Can you offer more product features than your competition? Do your features support the benefits you offer?

8. Availability- Is your product always available or do your have to backorder it? Can your product suppliers drop ship to your customers?
9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?

10. Service- Do you offer your customers free 24 hour customer service? Can you provide free product repair? Does your competition make their customers talk to a machine?
11. Proof- Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?

RAW Rolling Paper
Source: Flickr

12. Guarantees- Do you have a stronger guarantee than your competition? Do you offer warranties with your product? Do you provide an easier return policy?

Tips On Recycling Office Paper


Tips On Recycling Office Paper

infinity money vector icon
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There are several good reasons why office paper must be recycled. First, papers used in offices are usually high-grade, and it’s a shame to see these quality paper reduced to waste. A staggering 77% of these papers are recyclable. Second, an average business office employee can produce a pound and a half of paper waste in working for a business office daily. Finance offices generate waste paper from two to three pounds per employee daily.

Third, production costs can be lowered simply by reducing office paper costs and using used paper whenever possible. Removing office paper from the garbage can reduce waste collection fees by 50%. Fourth, a ton of paper recycled is 6.7 cu yds saved landfill space. Removing this much paper from our waste would prolong the service of present landfill sites. Whether your paper supplies are plain white paper, copier paper, office paper, inkjet paper, or letter paper, these are all easily recycled.

There are easy steps to recycling office paper. Recycling can start as soon as your employees are informed and consulted regarding the adoption of recycling schemes. Make sure that all employees know about the recycling program of your company.

Recycling systems as simple as monitoring paper use and separating white paper from colored paper are widely-practiced in most offices. Placing labeled trash cans has proved to be an effective recycling method. Be sure, however, that the cans are placed where waste paper amounts to a significant number like in the computer rooms and records sections. Put the recycling can together in an accessible area so people will actually use them. Consulting the employees who work in that particular area where to position the recycling cans is a good idea. It’s always a good idea to separate white papers like bond paper, copier paper, paper supplies, office paper, inkjet paper, and letter paper, together rather than mixing them with other paper like cardboard and newspapers. This way, even if you don’t reuse the paper but sell them to recycling shops they will a higher value, since white paper costs more. It’s also important to inform the maintenance crew. After all, you wouldn’t want to waste your employees’ recycling efforts undone by having an uninformed janitor haul your papers and dump them with food garbage. It’s advised to train them how the recycling system works.

Moose ( origami )
Source: Flickr

Lastly, these reams of bond paper, copier paper, paper supplies, office paper, inkjet paper, and letter paper materials can bring you good money. So it’s recommended to have a log book or record book handy to record the amount or weight of office paper that came from your company. This way, you can keep track of your paper wastes and evaluate if your recycling paper program is actually working to reduce paper use and waste in your office. Also, by keeping a record and receipt, you can be sure to be properly paid for them by the recycling companies.

Three Simple Steps To Becoming An Organ And Tissue Donor


Three Simple Steps To Becoming An Organ And Tissue Donor

Foul - Football's Alternative Paper! - April 1975 - Back Cover Page
Source: Flickr

Step 1: Decide to become a potential donor.
Decide to become a potential organ or tissue donor no matter how old or
young you are. There are documented cases of a 90-year-old liver donor and a 102-year-old corneal donor.
Get the facts on organ and tissue donation and tell your family why being a donor is so important to you.

Assure your family that this discussion will make it easier for them to carry out your wishes in the future at a time when they may be overcome with emotion. Step 2: Register or sign up to become a donor. In Canada, the procedure to register consent for organ and tissue donation varies from province to province. Some provinces use Donor Cards or Driver’s Licences, some use Health Card stickers, several have computerized Organ Donor Registries. Step 3: Tell your family your wishes.

Tell them why being a donor is so important to you. Discuss your decision with you family.
Step 4: Ask your family to support your decision.

If you die suddenly from a severe brain injury, your family may be approached about organ donation. In most provinces, doctors will not collect organs and tissues without the permission of the donor’s family-regardless of whether or not your desire to donate was properly registered. This is why discussing your decision with your family is such an important part of the process.

Find out how your family members feel about donating their organs so that if you ever have to make a decision on their behalf you’ll be better prepared to do so. You can send an electronic postcard to your family. Simply visit www.hc-sc.gc.ca/english/organand tissue/ecard/index.html

Foul - Football's Alternative Paper! - April 1975 - Page 15
Source: Flickr

For more information on organ and tissue donation and how you can donate, visit www.healthcanada.ca/organandtissue on the Internet.

The Truth About Printer Paper


The Truth About Printer Paper

Foul - Football's Alternative Paper! - April 1975 - Page 12
Source: Flickr

Contrary to popular belief, the quality of your printer paper can have a serious impact on the quality of your printer output. You can buy the best printer in the word – feed it lousy paper, and you’ll get lousy results. Most consumers just purchase the cheapest paper they can find at Staples, which is normally just copier paper. Sure, this will work fine for text print outs. Try printing images or pictures on this paper. – not very crisp, right?

Image quality on your print outs is largely dependent on the brightness of the paper and the absorption capacity of the paper. Smooth paper is best for brightness since it reflects the most light directly back to the eye. Coarser paper tends to diffuse light in all over, really weakening the amount of light that makes it back to your eye. The end result is an image with less brilliance.

The second factor that plays a huge role in paper quality is the absorption potential of the paper. With cheap paper you tend to see ink bleed or run. Rather than nice tight graphics, you get blurred images. Coated paper is really the way to go here.

2013.09-2016.09[25] Shanghai Sanlintang Studio Single paper painting 上海三林塘工作室 单幅纸画-73
Source: Flickr

It prevents the paper from absorbing the ink. For true, high resolution photo printing, coated paper is required. You’d be surprised how much the paper actually has to do with the end resolution of the print out. The right paper can sometime double the resolution of your print out.

The Deep Tissue Massage


The Deep Tissue Massage

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The deep tissue massage is a kind of massage therapy which centers its attention primarily on the ailing, the sore, the painful and the distressed deeper layers of muscles and connective tissues. Its therapeutic benefits are particularly beneficial for chronically tight and constricted areas such as in cases of stiff necks, tightness of lower backs and aching shoulders. The strokes of the Deep Tissue massage are not very different from those of any other types of massage therapies but they are slower and with more pressure applied to reach deeper while focusing on troubled areas.

The Deep Tissue massage is so important in certain painful contractions and spasms due to stress, strain or injury because that is the only way to get to the root of the problem as it is embedded deep under the surface where adhesions which are the causes of the pain and rigidity in muscles, tendons and ligaments are found. Left to their own wills, adhesions obstruct circulation in the affected areas to limit the blood flow which leads to the pain, the restricted movement and, ultimately, to the inflammation.

By applying firm pressure and direct friction across the grain and fabric of the muscles, the Deep Tissue massage aims to break down those troublesome adhesions to restore proper blood circulation, reinstate full movement and heal the inflamed tissues. The therapists performing the Deep Tissue massage may use fingertips, knuckles, hands, elbows and forearms during the therapy session and alternate them during the various stages. Clients are frequently asked to take in deep breaths as the therapists dig deeply into a particularly tense area.

The good news is that Deep Tissue massage really works and it usually works very fast. Often, clients will walk into a session with excruciating pain and walk out a couple of hours later with smiles of relief on their faces. The bad news is that, depending on their tolerance level to pain, most clients experience it to one degree or another at certain point during the session. In addition, there is usually some measure of soreness immediately after the treatment which can last up to an entire day.

However, the pain of the Deep Tissue massage therapy and the lingering soreness afterwards is nothing compared to the pain before the treatment and it comes with the knowledge that it will all be over very shortly. The massage therapist may suggest applying an icepack to the sore area but it is rarely severe enough to warrant it.

Foul - Football's Alternative Paper! - April 1975 - Page 14
Source: Flickr

To flush out metabolic waste from the massaged tissues, clients should drink plenty of water after the Deep Tissue massage therapy and enjoy the fact that they are as good as new again.

T-rex Soft Tissue


T-rex Soft Tissue

Foul - Football's Alternative Paper! - April 1975 - Page 10
Source: Flickr

The recent discovery of soft tissue inside a fossilized T-rex femur has the young earth creationist world buzzing. They claim this startling evidence clearly supports a young earth. However, as usual, young earth creation science is “grasping at straws” while ignoring the whole haystack (for links to the Answers in Genesis article, see below). Even more interesting is what Answers in Genesis omits from the original article, as they “pick and choose,” as is their style, only those portions that supports their position.

The young earth author calls this a “stunning rebuttal of millions of years.” Nothing could be further from the truth. Instead of focusing only on the soft tissue alone (the “straw”), let’s examine the whole picture.


First, some expectations. If we were to find some soft tissue of dinosaurs, where is the most likely place to find it? The answer is obvious…in the most recent fossils. The T-rex was one of the last of the dinosaurs, living in the last five million years of dinosaur existence, from 70-65 million years ago.

Second expectation…what body part would we expect to contain the soft tissue? Here again, the answer is obvious. The soft tissue stands the best chance of being preserved in a large bone, such as the femur of the T-rex. The larger the bone, the more “insulation” the soft tissue has from outside elements. The original source report for this article, which came from Science magazine, gives several key phrases, such as the “dense compact bone typical of therapods,” and “dense mineralization of dinosaur bone.” A large bone such as a therapod femur would be the most likely source of soft tissue, as the larger bone provides an opportunity for the outer bone to be sealed by mineralization, entombing the inner contents and protecting them from the elements.

Third expectation…if the earth was young, then we would expect most, if not all large dinosaur fossils to show evidences of soft tissue…after all, according to young earth theory, large dinosaurs from 200 million years ago died at the same time T-rex did, during the flood of Noah. Thus, you should expect all large dinosaur bones to be possible sources for soft tissue. However, this is not the case. With this fossil, we have one sample of soft tissue, out of millions of dinosaur bones that have been collected. Thus, this young earth “expectation” is completely unfounded.


Young earth creation science “expert” Carl Wieland ignores the stratigraphic location of the fossil. According to the Science Magazine article, it was located “at the base of the Hell Creek Formation, 8 m above the Fox Hills Sandstone.” The Hell Creek Formation is Late Cretaceous in age, and actually crosses the K/T boundary, the extinction point of the dinosaurs, 65 million years ago. I would not expect a young earth theorist to recognize the significance of this fact, since they believe the Flood deposited all of these rock formation. However, it is clear from stratigraphy that dinosaurs were not all killed by Noah’s Flood. To learn more, read www.answersincreation.org/poop.htm.

Stunning Omissions

What is even more stunning is that Wieland ignores over half the article, which compares pictures and data from the T-rex to pictures and data from a fossilized Ostrich. The similarities are stunning. More than anything, this one fossil of T-rex lends support to the theory that birds evolved from dinosaurs.

In response to this omission, three days later (28 March 05) Answers in Genesis published another article addressing the Ostrich comparisons (see below for link). The new author (Dr. David Menton) says this is not the first time that soft tissue has been found, and he provides a link back to the already disproven AiG report on T-rex blood cells. Dr. Menton appears to bring up some valid arguments about Dr. Schweitzer’s article, mainly that the comparisons of the structures of the T-Rex and Ostrich would be common to most amphibians, reptiles, birds, or mammals. The assumption made by Dr. Menton is that there is an unstated conclusion that dinosaurs evolved into birds, and thus he is attempting to discredit the similarities between the ostrich and T-Rex. However, Dr. Schweitzer does not mention evolution at all in her article. She is merely showing similar features between two organisms, which were obtained in similar procedures when applied to two different creatures.

Dr. Schweitzer may be using the comparison for proof of dinosaur to bird evolution, but it is more likely that she is merely showing a modern example, for the sake of clarity of understanding. Dr. Menton admits that he sees an unstated conclusion that “this similarity in microscopic structure proves that dinosaurs and birds are closely related through evolution.” Nowhere does Dr. Schweitzer make this claim.

In the end, the layman reading these articles must decide which scientist to believe. Since Dr. Schweitzer has no religious motivations for proving a young or old earth, hers is the more objective, or fair and balanced approach, and in this case is a more reliable scientific source than Dr. Menton (see www.answersincreation.org/scientist.htm).


The find of T-Rex soft tissue in no way supports a young earth. In fact, when you consider the fact that we should find much more soft tissue in all large dinosaur bones, it actually supports an old earth even better! Neither article presents convincing information that supports their cause.

Answers in Genesis Article – Copy/paste the link below into your browser address bar. www.answersingenesis.org/docs2005/0325Dino_tissue.asp

2021 Ripley's Believe It Or Not Comic Museum - Gone 6022
Source: Flickr

Answers in Genesis Ostrich Article – Copy/past into your address bar. www.answersingenesis.org/docs2005/0328discovery.asp

Surgical Biomaterials and Tissue Regeneration Technologies


Surgical Biomaterials and Tissue Regeneration Technologies

2013.09-2016.09[25] Shanghai Sanlintang Studio Single paper painting 上海三林塘工作室 单幅纸画-49
Source: Flickr

Plants, invertebrate animals, amphibians and even reptiles have the ability to regenerate lost or damaged body parts. In the case of lizards, for example, this is a defensive mechanism. When a predator attacks, the lizard can break off its own tail as a means of distraction. While the predator is busy eating the tail, the lizard escapes and regenerates the body part later on. Mammals can regenerate some skin and liver tissue, but our regenerative abilities stop there. Unlike lizards, which have nature to thank for their regenerative capabilities, we are dependent on scientists, physicians and the business community to develop new technologies that will help us repair and replace damaged tissue.

How do lizards and other animals regenerate tissue? Part of the answer has to do with stem cells. When an amphibian loses its tail, for example, stem cells in the spinal cord migrate into the regrowing tail and differentiate into several cell types, including muscle and cartilage. This occurs simultaneously with the growth and differentiation of cells in the tail stump. Eventually, this process results in a new, fully-functional and anatomically-correct tail.

The exact reasons why mammals are so limited when it comes to regenerative potential is still not known. However, there have been significant levels of investment into stem cell research over the past several years in the hope of developing new technologies that will offer the ability to grow lost or damaged tissue, and perhaps even organs. Although there have been a number of recent breakthroughs in stem cell research, technologies that will actually regenerate human tissue are still several years away from fully coming to market.

In the meantime, a new market is developing for products that have the ability to interact with living tissue and in some cases promote cellular migration and growth. While these products stop well short of growing new limbs and organs, they do provide some solutions for many of the problems associated with traditional surgical and treatment options.
The surgical biomaterials market is currently one of the largest and fastest growing global medical markets. It encompasses a number of surgical specialties and has reached a market capitalization of several billions dollars. The rapid growth of surgical biomaterials has to do with their capacity to reduce procedure times, recovery times and complication rates, while providing clinicians with innovative approaches to improving the level of patient care. Medical device companies worldwide are racing to bring to market biomaterial implants and devices that are designed to help repair defects in soft tissue, skin and bones.

What are biomaterials? A very broad definition of surgical biomaterials may include any substance that has the capacity to function in contact with living tissue and not be rejected by the body. This would include products made from metals, alloys and polyester-based materials such as orthopedic implants, and a number of other products traditionally used for the reconstruction or repair of tissue. The modern definition of surgical biomaterials, however, focuses on substances and products that not only evade rejection by the body, but that can interact with living tissue.

These biomaterials do the job they are meant to perform, and then are either absorbed naturally by the body over time and eliminated by biological processes or become a permanent part of the surrounding tissue.

The use of nonviable materials to repair or replace defects in the human body dates back thousands of years. Early civilizations such as the Egyptians, Romans and Aztecs used wood, ivory, gem stones and other objects to replace missing teeth and fill in bone defects more than 2,500 years ago. Since then, scientific developments have led to the use of a number of different synthetics and natural materials in the human body. From World War I through World War II a number of natural rubbers, celluloids, vinyl polymers and polyurethanes were used for grafts, artificial hearts and catheters.

During World War II, silicon was used in Japan to enhance the breasts of prostitutes and polymethylmethacrylate (PMMA), the main component in many of today’s bone cements, was used in dental and craniofacial applications. Alloys have been used as pins and plates in the human body since the early nineteenth century. The use of steel and other alloys, which have the tendency to discolor, eventually led to the development and introduction of stainless steel and titanium, materials that are still commonly used in the production of orthopedic implants today.
Biomaterials can be made either from synthetic compounds or natural substances. Synthetic materials such as hydroxyapatite and tricalcium phosphate have been used for years in dental, craneo-maxilofacial and orthopedic procedures. The use of natural substances such as human or animal tissue in the manufacture of surgical biomaterials is a more recent development. A number of years of research and development in this area have led to technological advances in the processing of natural tissue to remove its toxicity and improve its clinical properties. Natural substances generally have complex structures that are difficult to replicate with synthetic compounds, and therefore can interact with human tissue in ways that synthetic products cannot. The ongoing development of surgical biomaterials is now resulting in a number of hybrid products that integrate both natural and synthetic substances in an effort to provide products that offer the clinical benefits of both materials.

Some of the benefits of biomaterials can be seen in their use in surgeries that typically use “autografts”. This is when surgeons take tissue (or bone) from one part of the patient’s body and then place it in another part of their body in order to repair a defect or replace diseased tissue. One of the most common procedures in which autografts are used is spinal fusion, a surgery in which one or more vertebrae of the spine are welded together with the aim of eliminating painful motion. During a spinal fusion, the surgeon makes an incision in the patient’s hip and removes a piece of bone from the pelvis, which is then implanted in the space between the vertebrae and held in place by metal fasteners. The pain and problems associated with motion are reduced over time, as the implanted bone and vertebrae grow into a single, solid bone. Some of the major disadvantages of autografts in these procedures are the additional operating time it takes the surgeon to harvest the graft, the extra postoperative recovery time needed and the added pain the patient must endure at the harvest site. Synthetic or animal based biomaterial bone substitutes provide surgeons and their patients with an option that lessens time under anesthesia and cuts down on recovery time.

Collagen implants for tissue repair and augmentation is another area where biomaterials may offer substantial benefits over traditional treatments. In recent years, the use of membranes made from natural substances such as porcine and bovine dermis or pericardium has gained in popularity with surgeons. Synthetic membranes made from materials such as polypropylene, polyester, silicone or polytetrafluoroethylene (PTFE) have been widely used in facial aesthetic and reconstructive surgery, hernia repair, neurosurgery and other surgical procedures. While synthetic surgical meshes have good strength characteristics, they remain in the body as permanent implants and sometimes can cause adverse reactions when the surrounding tissue identifies these materials as foreign bodies. A handful of companies in Europe and the U.S. have developed new ways of collecting and processing animal collagen to produce membranes that offer the same strength characteristics as synthetic membranes, but are completely biocompatible and provide a permanent solution for the repair and augmentation of tissue. Since the structure of this collagen is so similar to human tissue, once it is implanted the membrane provides the basis for cellular ingrowth and revascularization.

Source: Flickr

Bone graft substitutes and collagen implants do not have the capacity to help us grow new limbs or organs. However, they are an important step in the ongoing developments being made in the fields of tissue engineering and regenerative medicine. Progress continues to be made into stem cell research and, just like amphibians and lizards, one day new technologies may be available to help us regenerate our bodies. In the meantime, the market for surgical biomaterials continues to evolve and new technologies are continuously coming to market that have the capacity to improve the quality of life of mammals around the world.

Smart Marketing For Inventors Chapter 2 – Turning your invention into a marketable product.


Smart Marketing For Inventors Chapter 2 – Turning your invention into a marketable product.

paper ferns
Source: Flickr

There are many smart inventors who come up with unique products which solve problems which were in need of being solved, which make life easier, and which save people’s lives. Yet many of these inventors do not have engineering degrees, are not designers, and many have no design experience at all. They typically do not have any marketing experience as well. As such, they do not realize the fact that their rough prototype of their invention will not succeed as a marketable product. This might be because of a number of factors such as:

1. the product based on the invention (hereinafter referred to as the product) does not meet a specific customer need;
2. the product does not aesthetically appeal to the customer;
3. the product is not designed to withstand the use and abuse to which customers will subject the
product; and
4. the product is not properly packaged, advertised, and promoted to appeal to the customer.

Regarding factor 1, that the product does not meet a specific customer need, it should be remembered that the bottom line to any potential customer is whether the product fulfills an actual need of the customer, which need the customer may or may not realize they have. If the need is one the potential customer does not know he or she has, the marketing effort will need to include educating the potential customer as to the need and how the product meets that need. Needs of the potential customer include making their life more enjoyable, easier, etc.

Regarding factor 2, that the product does not aesthetically appeal to the customer, it should be remembered that the first thing a potential customer likely perceives is the overall look of the product. If the product has a look which appeals to the potential customer, they are more likely to further investigate the product to see what it is and how it works. Aesthetic appeal includes the overall lines of the product, that is, does the product have curved surfaces or angular surfaces, are the colors of the product appealing, is the product ergonomically designed to fit the human body, etc. Curved lines might be appropriate for certain products such as lounge chairs and kitchen mixers to give a modern, ergonomic look, whereas angular lines might be more appropriate for other products, such as hand tools such as chisels and axes.

Regarding factor 3, that the product is not designed to withstand the use and abuse to which customers will subject the product, it should be remembered that customers will use the product for uses which the inventor intended as well as uses which the inventor did not intend, nor even foresee such use. For example, a screw driver might be used as a chisel which is struck by a hammer. Care must be taken to make the product robust enough to withstand foreseeable unintended uses and to warn the customer of foreseeable hazardous uses such as by applying a warning sticker to the product and a warning on the packaging and on the instructional materials. Questions in this regard should be directed towards a lawyer specializing in the legal field of Products Liability, such as in most larger city yellow pages phonebook.

Finally, regarding factor 4, that the product is not properly packaged, advertised, and promoted to appeal to the customer, it should be remembered that the packaging of the product is part of the overall first impression the potential customer has of your product, and in the case of products which are not visible from within the packaging, are the only item of first impression to the potential customer. Therefore, a well thought out and designed packaging and advertising materials is essential to the success of many products. It should be clear from a not-so-lengthy viewing of these items what the product does for the potential customer. Remember, you typically only have from fractions of a second to several seconds to capture the potential customer’s attention and interest in your product. There are advertising and packaging design specialists in the yellow pages phone book of most larger cities which can be consulted for a fee, and many books on advertising at your local bookstore, library, and on the internet.

Best regards,

Foul - Football's Alternative Paper! - April 1975 - Page 3
Source: Flickr

Brian R. Rayve, Esq.
Owner, InventionPatenting.com